Lance Armstrong Bracelets: Fashion Accessories for a Worthy Cause
By Sam Serio
Lance Armstrong bracelets, the yellow rubber wrist bands inscribed with
the motto LiveStrong, are tangible parts of champion American cyclist Lance
Armstrongs legacy. Diagnosed with testicular cancer on October 2, 1996, Armstrong
battled with the disease and didnt let it get in the way of his will to wear the
yellow jersey once again to compete in the Tour de France cycling tournament. In
partnership with sports apparel firm Nike, he started selling his Lance Armstrong
bracelets for a dollar apiece, with the profits going to the Lance Armstrong Foundation to
fund cancer research.
It is not so surprising to find that the Lance Armstrong bracelets have
become a cultural phenomenon. Aside from being very affordable, people feel they are
contributing to a worthy cause by buying and wearing the yellow bracelets. Add this to the
fact that the wrist band is not difficult to wear as a fashion accessory. It goes along
well with almost any attire: from your regular jeans-and-shirt attire to preppy to sports
outfits. School children and teenagers think it is hip to be seen wearing one, and it
doesnt make a huge dent in their allowance to buy it. Professional athletes have
been seen wearing them at sports events. Even corporate executives in power suits have
taken to wearing these Lance Armstrong bracelets.
Made from rubber, it is similar to other cause-related bracelets that
have emerged over the past years, such as those for breast cancer and diabetes. Many
Americans collect these wrist bands, including the Lance Armstrong bracelets, because
aside from being fashion-friendly and easy to wear, they have philanthropic and social
Why yellow? This color is especially significant to Lance Armstrong.
Aside from imparting feelings of warmth and optimism, yellow is the color of the jersey
that the leading Tour de France cyclist is given to wear, and which he has worn to victory
numerous times. The yellow Lance Armstrong bracelets are his standard bearers in his fight
against cancer, and they bear witness to the things that have given his life new meaning.
Since ancient times, women and men have worn one form of jewelry or
another as a way of expressing some sentiment, feeling or as a symbol. The Lance Armstrong
'Live Strong' bracelet is a modern version of an age old tradition; jewelry as a symbol of
hope, courage and support of a worthy cause.