Buying Jewelry For Your Business
Part 1: Buying Gold Jewelry
By Sam Serio
Whether you presently own a retail or web based business
and are looking for an additional profit center or you are thinking of starting a
business, jewelry is a no-brainer choice for a proven product category. The
buying public, (particularly women) never tires of jewelry as the choices in color,
materials, finishes and styles are endless and innovations are continual. Every generation
reinvents jewelry for itself in much the same way that it reinvents music and fashion.
Styles change but the basic facts remain the same. If you are a seasoned professional,
please consider the following a refresher course. To the new comer, use this information
as a foundation for your ongoing jewelry education.
The Facts About Gold Jewelry
The word gold, used by itself, means all gold or 24 karat
(24K) gold. Because 24K gold is soft, its usually mixed with other metals to
increase its hardness and durability. If a piece of jewelry is not 24 karat gold, the
karat quality should accompany any claim that the item is gold.
The karat quality marking tells you what proportion of
gold is mixed with the other metals. Fourteen karat (14K) jewelry contains 14 parts of
gold, mixed in throughout with 10 parts of base metal. The higher the karat rating, the
higher the proportion of gold in the piece of jewelry.
Most jewelry is marked with its karat quality, although
marking is not required by law. Near the karat quality mark, you should see the name of
the U.S. registered trademark of the company that will stand behind the mark. The
trademark may be in the form of a name, symbol or initials. If you dont see a
trademark accompanying a quality mark on a piece of jewelry, look for another piece.
Solid gold refers to an item made of any karat gold, if
the inside of the item is not hollow. The proportion of gold in the piece of jewelry still
is determined by the karat mark.
Jewelry can be plated with gold in a variety of ways. Gold
plate refers to items that are either mechanically plated, electroplated, or plated by any
other means with gold to a base metal. Eventually, gold plating wears away, but how soon
will depend on how often the item is worn and how thick the plating is.
Gold-filled, gold overlay and rolled gold plate are terms
used to describe jewelry that has a layer of at least 10 karat gold mechanically bonded to
a base metal. If the jewelry is marked with one of these terms, the term or abbreviation
should follow the karat quality of the gold used (for example, 14K Gold Overlay or 12K
RGP). If the layer of karat gold is less than 1/20th of the total weight of the item, any
marking must state the actual percentage of karat gold, such as 1/40 14K Gold Overlay.
Gold electroplate describes jewelry that has a layer (at
least .175 microns thick) of a minimum of 10 karat gold deposited on a base metal by an
electrolytic process. The terms gold flashed or gold washed describe products that have an
extremely thin electroplating of gold (less than .175 microns thick). This will wear away
more quickly than gold plate, gold-filled or gold electroplate.