Buying Jewelry For Your Business
Part 2: Buying Sterling Silver Jewelry
By Sam Serio
Whether you presently own a retail or web based business
and are looking for an additional profit center or you are thinking of starting a
business, jewelry is a no-brainer choice for a proven product category. The
buying public, (particularly women) never tires of jewelry as the choices in color,
materials, finishes and styles are endless and innovations are continual. Every generation
reinvents jewelry for itself in much the same way that it reinvents music and fashion.
Styles change but the basic facts remain the same. If you are a seasoned professional,
please consider the following a refresher course. To the new comer, use this information
as a foundation for your ongoing jewelry education.
The Facts About Sterling Silver Jewelry
Sterling silver jewelry is enjoying an unprecedented
popularity with todays fashion conscious public. You know how beautiful sterling
silver jewelry is and how brilliantly it shines. Now here is the rest of the story.
Silver has been used since ancient times, but has not
survived as well as ancient gold because it tarnishes and decomposes. There have been
times, however, when silver was in; we are going through such a vogue today.
Silver is the commonest of the precious metals. Fine
silver is pure silver, which is seldom used for jewelry because it is too soft. Sterling
silver is 925 parts silver to 75 of copper, the alloy most often used. Silver weighs about
half as much as gold, has greater flexibility, but is not as malleable, it has always been
less expensive as well. A comparable piece of gold jewelry might cost four or five times
that of a piece of sterling silver jewelry.
The current fashion trend toward black clothing has made
silver jewelry more popular than ever. Silver likes to be worn; it stays cleaner &
shinier through movement and friction. So sterling silver is a perfect accessory for
todays fast paced lifestyles. Much like gold, sterling silver needs to be cleaned.