Buying Jewelry For Your Business
Part 4: Buying Platinum Jewelry
By Sam Serio
Whether you presently own a retail or web based business
and are looking for an additional profit center or you are thinking of starting a
business, jewelry is a no-brainer choice for a proven product category. The
buying public, (particularly women) never tires of jewelry as the choices in color,
materials, finishes and styles are endless and innovations are continual. Every generation
reinvents jewelry for itself in much the same way that it reinvents music and fashion.
Styles change but the basic facts remain the same. If you are a seasoned professional,
please consider the following a refresher course. To the new comer, use this information
as a foundation for your ongoing jewelry education.
The Facts About Platinum Jewelry
Platinum is a precious metal that costs more than gold. It
usually is mixed with other similar metals, known as the platinum group metals: iridium,
palladium, ruthenium, rhodium and osmium.
Different markings are used on platinum jewelry as
compared with gold jewelry, based on the amount of pure platinum in the piece. The quality
markings for platinum are based on parts per thousand. For example, the marking 900
Platinum means that 900 out of 1000 are pure platinum, or in other words, the item is 90%
platinum and 10% other metals. The abbreviations for platinum - Plat. or Pt. - also can be
used in marking jewelry.
Items that contain at least 950 parts per thousand pure
platinum can be marked simply platinum. Items that have at least 850 parts per thousand
pure platinum can be marked with the amount of pure platinum and the word platinum or an
abbreviation (for example, 950 platinum, 900 Plat. or 850 Pt.). Jewelry that contains less
than 850 parts per thousand pure platinum, but has a total of 950 parts per thousand of
platinum group metals (of which at least 500 parts is pure platinum), may be marked with
both the amount of pure platinum and the amount of the other platinum group metals in the
piece. For example, the marking 600 Plat. 350 Irid. means that the item has 600 parts per
thousand (60%0 platinum, and 350 parts per thousand (35%) iridium, totaling 950 parts per
thousand of platinum group metals, and 50 parts per thousand (5%) other metals.