Strategies for Success in the Exciting
and Lucrative Home-Based Business
of Jewelry & Gemstones
By Sam Serio
The business of jewelry is one of the most fun, exciting
and profitable businesses that exist. The demand for jewelry by consumers is unrelenting
and consistently growing. Like any other business worth pursuing by a new-comer; the
jewelry business requires research, ongoing education, focus and persistence. Fear not, the
rewards for this effort can be well-worth the investment of time and energy making jewelry
one of the best home-based business opportunities available.
Finding your Niche
The world of jewelry is vast and can be overwhelming. It
is imperative that the prospective jewelry entrepreneur narrow down to a specific area in
which to concentrate there marketing efforts. In other words, you must avoid the
temptation to spread-out in several directions. Rather, you should become an expert, a
specialist. The ideal is to find a niche within a niche. Stake your claim and mine that
pocket deep and hard. For example, sterling silver cat jewelry ,14 KT. gold Celtic
jewelry, wire-wrapped birthstone jewelry etc.
Selecting your Approach
After the budding jewelry entrepeneur has settled on their
niche, they must decide which business model makes the most sense to them. The following
represent five basic strategies that one might follow:
Buy wholesale, sell retail Remember, you make your
profit by buying well. Any Search Engine will reveal countless wholesale sources, move
steadily forward. Do your research. Not all wholesalers are equal. In fact, many so-called
wholesalers are not really wholesalers at all and prey on the unsophisticated. Applied
knowledge is key here. An excellent place to start is Asia-Wholesale-Jewelry.com.
Import directly from manufacturer and sell wholesale.
This strategy is not the best for beginners, but if you have ties and are comfortable with
a country like India, Thailand, Mexico and others. This can be a lucrative approach. Start
small and learn the ropes before you grow. A safe way to embark on this strategy can be found at Asia-Wholesale-Jewelry.com.
Become an affiliate for an existing web-based jewelry
company. This strategy is excellent for beginners, as it requires no inventory and you use
the company's web-site. Also, they handle the product fulfillment and shipping. This is a
great, low-risk way to get started. Try these links: WireSculpture.com, JustGemstones.com, OrientalPearls.net.
Join a jewelry MLM There are some advantages here and
some individuals enjoy this type of marketing, again, do your due-diligence before you
Make and sell your own jewelry If you have the talent
and the time, this path can be very rewarding. One tip, unless you want to be a starving
artist; find out what type of handcrafted jewelry consumers will actually buy and produce
jewelry for that market. Fore more info, check out WireSculpture.com.
Become an International Gem Dealer – This is an excellent strategy for combining one's love of travel and gems into a lucrative career. Find out more at: www.thegemsreport.co.uk.
Marketing and Selling Jewelry
Once you have identified your niche and selected your
approach, you need to explore marketing and selling for profit. Here are some suggestions
for how and where to sell jewelry.
Special Events Craft shows, wine festivals,
Celtic festivals, street fairs etc. In the beginning, concentrate on low-cost booth fees
(i.e. under $100) until you gain experience.
Home Parties Low overhead. These can be a
goldmine if you work them well. Referrals are the key to success.
Ebay An easy, low-cost way to sell jewelry on the
internet. Learn more at "Silent Sales Machine Hiding on Ebay."
Your own website.
Yahoo store Both are excellent because of
there built-in shopping audience and credibility. Learn more at: Yahoo Store Profits.
Buy and fix-up a previously owned website Many
websites are For Sale by Owner on ebay. Learn more at: Buying Web Businesses.
The jewelry business can be a wonderful full or part-time
home-based business. Use this article as a basis for your education. Learn everything you
can about your chosen niche, study marketing and develop your selling skills. Keep a
positive attitude and success will certainly follow.